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2026 comparisonWealth coaching works on what you do with your money after you earn it. That means taxes, how your business is set up, what you buy, and a written plan for net worth and passive income. Production coaching, like Tom Ferry, Buffini or MAPS, works on earning more of it through leads, listings and team growth. Our view is that Be Wealthy fits agents and team leaders who already produce well and want to own more. If you still need more deals, hire a production coach first.
Updated
Full disclosure: this page is written by Be Wealthy, and two of the programs in the table are ours. Prices were checked in October 2026 on each program's own website. When a program doesn't publish a price, we say so instead of guessing.
Wealth coaching, production coaching and a mastermind are different products. The table puts them next to each other so the price makes sense against what you actually get.
Swipe the table sideways to see every column.
| Program | Main focus | Format | Published price | Best for |
|---|---|---|---|---|
| Be Wealthy private coachingWith Brett Tanner (ours) | Wealth Taxes, entity setup, what to buy, a written net worth and passive income plan | One-on-one with Brett, remote by phone and Zoom. Annual commitment, by application | $36,000 a year | Agents, team leaders and owners with strong income who want to turn it into assets they own |
| Be Wealthy MastermindLed by Brett Tanner (ours) | Wealth Peer group of operators and investors building ownership | Three in-person events a year, by application | $15,000 a year ($12,000 for the KW Wealth Mastermind). Shadow trial: one event on a fully refundable $5,000 deposit | People who would rather learn in a vetted room than one on one |
| Tom Ferry Coaching | Production Lead pillars, systems and scaling a solo business. Separate Team Growth program for leaders | Private sessions: 24 a year (Core) or 48 a year (Elite) | Core $749 a month ($8,388 a year). Elite $1,299 a month ($14,488 a year). Team Growth not published | Solo agents who want more production. Team Growth for leaders building a team |
| Buffini & Company | Production A referral-based business, plus leadership for teams and brokers | One2One: 2 coaching calls a month. Leadership Coaching for team leaders and brokers | One2One $549 a month. Leadership Coaching $1,499 a month | Agents who want a business built on referrals and repeat clients |
| MAPS CoachingKeller Williams | Production Business and production coaching inside the KW system | Breakthrough: 24 one-on-one calls a year. Mastery: 42 a year. BOLD: 6 in-person group classes over 6 weeks | Breakthrough $450 a month. Mastery $1,000 a month. BOLD $799. 30-60-90 $2,500 a month for 3 months | Keller Williams agents |
| Coach Ken InternationalKen Goodfellow | Team and business Team profit, structure, succession and exit | One-on-one with Ken. Strategic Advisory adds quarterly planning to monthly sessions | Clarity Intensive $799 (one session). Strategic Advisory $15,000 every 6 months. Ongoing 1-on-1 terms set after a discovery call | Team leaders and broker-owners, and $500K+ GCI producers building a team |
| Icenhower Coaching & Training | Production and team Production for solo agents, structure and leadership for teams and brokerages | Weekly 30-minute one-on-one phone calls, 12-month enrollment. Group round tables for staff roles | Solo $1,000 a month. Team $1,250 a month. Brokerage $1,500 a month | Solo agents, teams of up to 10, and brokerages |
| Workman Success Systems | Team and business Team systems, recruiting, retention and profitability | Coaching for teams, solo agents and broker/owners. Production Coaching adds group calls twice a month and weekly role-play | Not published | Team leaders and broker/owners who want systems for every role |
| Club Wealth | Production and team Production and team building, tiered by units sold | One-on-one tiers from 0 to 751+ units a year, plus weekly live group coaching | Not published | Agents and teams scaling production and hiring |
Competitor prices and formats come only from each program's own website, checked October 15, 2026. "Not published" means we could not find a price there. Programs change pricing often, so confirm with them before you decide. Comparing mastermind groups instead? See 12 real estate masterminds compared.
Brett coaches people who already make the money. If that isn't you yet, one of the other programs above is a better use of your budget.
If you need more deals, buy production coaching. If the deals are there and the money still disappears into taxes and lifestyle, that's a wealth problem.
Team leaders have a second business to fix. Some coaches are built around team profit and structure, others around the solo agent.
Ask a wealth coach what they own and how they bought it. Ask a production coach whether they still sell or lead a team.
Private coaching goes deep on your numbers. A mastermind gives you peers who are a few steps ahead. Some people need both.
Multiply the monthly price by twelve and add events and add-ons. Then compare it to what the program says it will change.
Coach Ken sells a single $799 session. Be Wealthy lets you sit in on one mastermind event on a refundable $5,000 deposit. Ask every program what a trial looks like.
Three full episodes of the Be Wealthy Podcast that show what wealth coaching sounds like in practice.
This comparison is written by the Be Wealthy team. Be Wealthy is Brett Tanner's coaching company. Brett spent more than 20 years in real estate, sold over $2 billion of it, and built teams that ran without him. He hosts the Be Wealthy Podcast.
He also owns Apple Mountain Resort in Clarkesville, Georgia and Roundhouse Resort in Pinetop, Arizona outright.
Most real estate coaching is production coaching. It helps you get more listings and closings with lead generation, scripts, schedules and team growth. Wealth coaching starts after the commission is paid. It covers taxes, how your business is set up, what you buy with the money, and a written plan for net worth and passive income. One works on how much you earn. The other works on how much of it you end up owning.
One-on-one wealth coaching with Brett Tanner at Be Wealthy is $36,000 a year. The Be Wealthy Mastermind is $15,000 a year, and you can attend one event first on a fully refundable $5,000 deposit. For comparison, the production and team coaching programs that publish prices run from $450 a month (MAPS Breakthrough) to $1,500 a month (Icenhower brokerage coaching). Workman Success Systems and Club Wealth do not publish prices on their sites.
They do different jobs. Tom Ferry's Core and Elite plans are built to grow production, with 24 or 48 private coaching sessions a year, and Tom Ferry also lists a self-paced money tool called Financial Foundations among its coaching benefits. If you want more listings and closings, Tom Ferry is the better pick. Be Wealthy is built for the step after that, which is turning income you already make into property and businesses you own. A lot of agents do production coaching first and wealth coaching later.
It depends on where the team is stuck. If the problem is the team itself, such as profit margins, structure or succession, team coaches like Coach Ken, Icenhower Coaching and Workman Success Systems work on that. If the team already makes money and you want that money to turn into assets you own, that is the work Brett Tanner does at Be Wealthy. Brett spent more than 20 years in real estate, sold over $2 billion of it, and built teams that ran without him.
Yes. They don't overlap much, since one works on how many deals you close and the other on what happens to the money after closing. If budget forces a choice, fix production first when your income is still uneven. Pick wealth coaching first when income is steady and the money keeps disappearing.
No. One-on-one coaching with Brett and the Be Wealthy Mastermind are open to agents at any brokerage, and to investors and business owners. Keller Williams agents can also join the KW Wealth Mastermind for $12,000 a year. MAPS Coaching is a separate program, built for Keller Williams agents and focused on growing the business.
No. Be Wealthy does not manage your money or sell you investments. Brett coaches you on the decisions, such as what to buy, how to set up your business, what to do about taxes and spending, and how to track whether a property is earning its keep. You still use your own CPA, attorney and advisor to carry those decisions out.
Tell us where your business is and what you want to own in five years. If production coaching would serve you better right now, we'll tell you that too.